Digipak Design Drafts

Design One:

We decided to reject this digipak design idea because we thought it did not portray the band as well as they could have been portrayed. We used a wide angle shot of a skyline for the inlay and soap studs for the front and back cover which turned out to look very plain and simple and didn't reflect the artists beliefs and it doesn't tell the audience anything about the artist as a person and would therefore be harder for them to relate to the band and their music.

Design Two:

We also rejected this idea because as a whole the digipak looked too 'full' as we had a medium close up shot of the lips blowing glitter for the inlay then the lips against a sky background, a mysterious person in mask for the back cover and for the tracklist we had a shot of flowers and grass. Overall this would of been hard for the audience to relate to and looked too overpacked for a digipak. The whole feel to the genre is quite 'edgy' and 'trippy' which you would not be able to feel from this album advert. Also the mask idea does not portray the band well as usually dark masks connote mystery and violence whereas the artist believes in equality and freedom.

Design Three:

This digipak design was the one which we decided to pick as the idea of the landscape of the trees connotes freedom and signifies that the band are more naturalistic. The colour scheme to this digipak is earthy which also conveys this as the main colours used are green and brown. Brown has connotations of wholesome and is quite organic and green has connotations of nature and has an 'outdoor' feel towards the colour. We included the idea of the lips in this digipak as it links to our music video and album advert idea which we have planned out and therefore it will be conventional and will all link together like the other artists/bands have done for the reggae indie rock genre.